AP: Women look to make mark on male-dominated marijuana industry

“One way to boost investment in women- and minority-owned businesses is through more laws like the ones in some communities that reserve a certain number of marijuana licenses for those populations and by expunging criminal records for pot-related offenses, said Windy Borman, a Colorado-based filmmaker whose movie “Mary Janes: The Women of Weed” documents her evolution from skeptic to self-proclaimed “puffragette.”

“She also advocates training for skills like business-plan writing for those wanting to shift from the black market to legal market, and increased mentorship.

“‘The industry must attract new consumers to expand, she said. Women generally make family decisions on health and wellness, and women have an opportunity to design products that fit with their lifestyle’, she said.

“’We’re not necessarily interested in the largest bong ever built,’ she said. ‘We need products that fit into our lifestyle that are more discreet and they’re not going to be covered in Jamaican flags and big pot leaves and things like that.'”

The full AP article by Becky Bohrer can be found on The NY Times, Washington Post, and more. Here’s a link to the article on a non-subscription platform.