Women’s Health Specialists is dedicated to providing women-controlled health care and advocating for all options for all women. Their goal is to empower women through support, education, self-help and services so that they can make the best health care decisions for themselves.
Women’s Health Specialists tapped D.V.A. Productions to produce an 8-minute video in honor of their 35th Anniversary in 2010. After listening to their goals, assessing their needs, and learning about their various audiences (which range from in-class presentations to politicians and the press), Creative Director Windy Borman worked with WHS to expand the scope of the project to include five 1-2 minute video pods, which they could incorporate into their upcoming social media campaigns, as well as hand-pick their messages based on their audience.