New Leaders for New Schools is a national, non-profit organization that promotes high academic achievement for every child by attracting, preparing, and supporting the next generation of outstanding leaders for our nation’s urban public schools.
The Bay Area program of New Leaders for New Schools selected D.V.A. Productions to produce a promotional video that accomplished several goals: introduce the organization to the community, provide an overview of the programs’ goals, reinforce the need for new leaders with superior training in urban principal positions, and honor the principals who are making significant strides to close the education gap in the Bay Area.
Led by Windy Borman, D.V.A. Productions guided New Leaders Bay Area through the Pre-production process to establish a solid plan for Production and Post-Production. This targeted approach allowed us to produce a sophisticated, powerful and elegant promotional video in line with the New Leaders Bay Area mission.