Danielle Ceruti Espinel | Founder, Cannalatino
Danielle Ceruti Espinel is a multicultural professional dedicated to the welfare of society. She began her career in Venezuela at the renowned advertising agency J Walter Thompson, but the difficult political situation of her native country caused her to emigrate to the United States. She first moved to Miami where she created Creactivity and Control Room Miami, and worked with various nonprofit organizations, including Big Brother-Big Sister, Lions Club, Pearls of Hope and Deep.
In 2013 Danielle relocated to Colorado to become involved with the cannabis industry. After a year of working as a Trimmer, Budtender, Social Media Manager, Web Designer and Creative Director with various dispensaries and growers, she decided to found Cannalatino. The organization devotes its time to inform and educate the Latino community about the benefits and regulations of Cannabis and to eliminate the taboo culture associated with marijuana. One of the main missions of Cannalatino is to promote the legalization of marijuana worldwide with the goal of including cannabis in the scientific research area to study and define the benefits of the plant.
Ms. Ceruti Espinel has presented at conferences like ExpoMexico, CannabiSalud, Spannabis, Expomedeweed and many more. She is the writer of the first cannabis cooking book written in Spanish, “Lo que sé + Varias recetas” (What I know + Some recipes).
When building the cannabis industry from the ground up, why is gender parity (having at least 50% women) so important?
In every industry, gender parity should be a fact. But in the cannabis industry this parity is even more important due to the great sensibility of the women in general. Women are equipped with a set of unsurpassable feelings, sentiments, attributes and abilities that make them suited for explaining all the benefits of the products related to cannabis.
What social justice and/or criminal justice reforms do you want the US to make around its drug policy, particularly around cannabis?
It is absolutely unfair that cannabis has been legally approved in several states, but it is still subject to a lot of undesirable restrictions. We have to work to make it legal everywhere it has been approved, with all the corresponding rights. For example, the whole cannabis supply chain should be accepted by local, regional and federal financial systems (i.e. banks, credit bureaus, etc).
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